We are defined by the work we’ve done
on behalf of our clients.
Black Dirt Communications has experience working with established companies and new startups across all aspects of agriculture.
Brand development
Conducted a global research project for Semex that helped align the brand to customer expectations. Connected with global markets to define brand personality. Assisted with new positioning rollout to global teams.
BDC network revived corporate brand with an emphasis on keeping health animals healthy.
Creative Development
The BDC Network developed an ad campaign for Diamond V that challenged conventional ways of feeding cattle.
Content creation
Dozens of articles have been created for clients that have ended up in trade publications. Here are a few of those companies. If you want writing samples, just ask.
Telling farmer stories through testimonials is also a key strength. It helps that Mike was once a farmer, and knows how to communicate. Here’s two examples:
Created a lead generation program for Datamars that generated significant leads. Started with QR-coded direct mail, then evolved to eblasts, retargeting and more that all fed into company’s CRM.