Work within the animal health field has spanned dairy, livestock, poultry and pig species.
Most work in the field of animal nutrition has been in the dairy industry.
I've also worked with brands to help establish a presence in a new marketplace. I've done this with new product launches for Zoetis, which included launching genomics products in both beef and dairy markets. In addition, I helped establish a U.S. presence for SCR Dairy, which had been successful on a global level before entering this country. I led a team that navigated difficult existing distribution challenges and helped establish SCR as a dominant activity marketing brand.
Key elements of work in the farm equipment field has been through public relations and dealer engagement.
Experience within the agriculture chemical industry crosses two areas, specialty crops and row crops.