Capabilities
Strategic Planning: We can develop communications plans that align brands with specific customer needs. We start with a market overview, identify challenges and opportunities, create objectives and strategies then brainstorm tactics to make those strategies come to life. A budget and timeline wraps it up. Then we implement with discipline.
Branding: Whether it’s a complete brand overhaul or just a little tweaking, we can make it happen. Innovative research techniques help us determine where your brand perception lies with your customers and targets. That helps us adjust the brand to get closer to your customer needs.
Public Relations: Our backbone is PR. We’ve implemented PR tactics across every livestock species, most row crops and even several specialty crop markets. We’ve done simple press releases up to major PR campaigns. We would be happy to develop a program that suits your needs.
Creative development: Our network includes specialists who can develop major national creative campaigns to the layout of a simple brochure. Whatever the need, we can make your brand sing.
Digital: The Black Dirt network covers experts in web design and digital marketing who can design and implement digital elements that target your specific customers.
Lead generation: We use a simple process to engage with customers and guide them along the buying journey, interfacing with your CRM program at every step.
Media placements: We work with all of the trade publications to determine availabilities, negotiate pricing and organize asset placement.